Are Banks Missing an Opportunity?
Thursday, July 13th, 2006CIO Magazine writer Sarah D. Scalet writes that she will not use online banking until they offer strong 2-factor authentication via a USB token or RSA key fob.
Sarah goes on to examine the security policies and offerings of a number of major US banks, including Citibank, Bank of America, Wells Fargo, and Chase. None of these banks is offering 2-factor authentication devices for consumer online banking. It’s only available to business banking customers.
In Europe, tens of millions of people use 2-factor authentication devices to log into online banking every day. US banks say that people want convenience over security, and that besides, the 2-factor devices cost money.
Perhaps what we need here is for banks, and other sites, to offer 2-factor authentication as an option for customers. If they want to lock down their accounts and make the harder for phishers and e-criminals to get into, then they should be able to do so.
It’s all about choice and market segmentation. Clearly there is a market segment of online banking users who want, or even demand, more security for online banking authentication.